Dr. John Norcross, Ph.D., psychology professor at Scranton University has been watching this industry and has conducted research about the change process to separate “hype” from reality. In his book “Self-Help that Works”, Dr. Norcross states: “Self-help is big business. Americans spend an estimated $10 billion each year on self-improvement products (Marketresearch.com, 2011). We buy almost $600 million in self-help books each year and surf more than 25,000 Web sites devoted to mental health (Paul, 2001). While self-help is big business, it is, alas, not always a scientific business… The Internet, in particular, is awash in snake oil…More than a staggering 95% of self-help resources in mental health possess no scientific research attesting to their success (or failure) as a self-help method.” 
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